The real estate market in Pereira is experiencing significant growth in 2024, due to urban construction, lots, and apartments in the sector. According to the National Administrative Department of Statistics (DANE), the economy grew by 5.5% in 2023 and is expected to continue expanding at a rate of 6.0%. This increase will be driven by foreign direct investment, increased tourist demand, and the development of new projects. Here's why you should invest in Pereira.
Is Pereira one of the best cities to do business?
In 2018, two studies conducted by the Financial Times and Doing Business, from the World Bank, identified Pereira as one of the best cities to do business. The latter measures the business environment in 195 countries, with Colombia ranking 53rd. The local list was headed by Manizales with a score of 73.43 points out of 100, followed by Pereira with 71.97 points.
Likewise, The Financial Times highlighted Pereira as one of the 10 most attractive cities for doing business in Latin America. This indicator, produced by the British newspaper's FDI Research Center, ranked the capital of Risaralda as the eighth city with the best investment promotion strategy. The analysis covers 75 medium-sized cities across the American continent.

Why invest in Pereira?
In recent years, this area has been characterized by steady economic growth, standing out for its wide range of apartments for rent in Pereira and also for providing attractive investment opportunities due to the appreciation of houses for sale and other properties in the sector. This is also due to the decline in demand in the country's major cities, as investors have focused on markets with lower saturation and higher growth rates.
Also, according to market reports, the value per square meter of apartments for sale in high-end housing projects in the area can reach between 6 and 9 million pesos, making it a competitive area compared to other cities in the country.
On the other hand, Pereira's strategic location in the middle of the country's major cities, its excellent quality of life, peaceful atmosphere, and reasonable cost of living have made it an area with high demand for apartments for rent in Pereira, positioning it as a developing and booming city.

Pereira has established itself as an area that offers stability and security in real estate investments, which is why both domestic and foreign investors have shown greater interest in the region. In addition to being among the five best cities to live in Colombia, Pereira offers quality of life and numerous investment opportunities in the residential and commercial sectors. At Alberto Álvarez Inmobiliaria, we have a team of professionals in Pereira who will accompany you in your process of renting, buying, or selling real estate. Seek advice from companies that offer you peace of mind, trust, and security.